Promotional Toolkit

988 Right Now

988 Lifeline graphic reading, "When 'I'll figure it out' isn't working," with a silhouette of a person in a cowboy hat.

988 Anywhere. Anytime: Awareness Campaign

988 Anywhere. Anytime: Awareness Campaign Preview Image

988 You Matter: Youth Campaign

Young person sitting alone outdoors with text encouraging people to text, chat, or call 988 when feeling alone.

- Audio
  - 998_Youth_Campaign_Radio-Ad-30-sec-44.1khz.mp3
  - 998_Youth_Campaign_Radio-Ad-30-sec-44.1khz.mp3
- Companion banners
- Ads
  - DOH-988-Youth-Transit-Interior-Ad-33×21.pdf
  - DOH-988-Youth-Transit-Interior-Ad-11×34.pdf
- Youtube Videos and Subtitles
- Youtube Videos Captioned
- Youtube Youth Campaign Videos and Subtitles
- Youtube Youth Campaign Videos Captioned
  - DOH_998_Youth_Campaign_Black-AA_Captioned_15sec.mp4
  - DOH_998_Youth_Campaign_LGBTQ_16-9_Captioned_15sec.mp4
- 988 Crisis Specialists – Social Cutdowns 16×9
- 988 Crisis Specialists – Social Cutdowns 9×16
- 988 Crisis Specialists – Social Cutdowns SRT files
- 988 Crisis Specialists – what is 988 video
- 988 Crisis Specialists – Safety Planning video
- 988 Crisis Specialists – Training Video

988 Anywhere. Anytime: Older Adults Campaign

Older adult looking out a window with a message encouraging people to contact 988 when support feels far away.

988 Anywhere. Anytime: Parents & Caregivers

DOH 988 Social Graphic Preview Image of a Child Praying

- English
  - DOH-988-ENGLISH-Caregivers-Radio-Spot-30-sec
- Spanish
  - DOH-988-SPANISH-Caregivers-Radio-Spot-30-Sec-1
- English
  - 988-Banner-ENG-300X250
- Spanish
  - 988-Banner-SPN-300X250
- English
  - DOH-988-Social-Graphic-ENG
  - DOH-988-Social-Copy-ENG
- Spanish
  - DOH-988-Social-Graphic-SPN
  - DOH-988-Social-Copy-SPN